American Patriots Battle to Save the Nation
By Daniel Sheehy

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  • Title: Fighting Immigration Anarchy

  • Subtitle: American Patriots Battle to Save the Nation

  • Author: Daniel Sheehy

  • Publisher: Rooftop Publishing

  • Format: 6x9 softcover

  • Page Count: 344, including photos, sources, and index

  • Publication Date:
    June 2006

  • Availability: At Amazon and major bookstores


US Delta starts its activity in France via an Extranet site

The Swiss company Delta, which is positioned as an agent as defined by the European regulation, started its activity in France in October. As a reminder (read our article: The profession of proxy on an industrial scale), its activity is to find new vehicles at the best price in Europe (among 28 brands and more than 2,000 models), manage orders and their delivery. Its computer system analyzes vehicle definitions in 14 countries and compares prices. Thus, depending on the vehicle requested by a car mechanic or dealer, the system searches for the equivalent vehicle and makes an offer proposal. If the latter is retained by the professional, deltaextranet publishes a mandate. The customer of the garage then signs the order, provides a piece of identification and a deposit of 10% of the amount of the vehicle. Delta then places an order with the selling dealer and delivers the vehicle to the garage.
Based in Switzerland, the company sold 3,000 vehicles (or 1.7% market share) this year via this system. A notable score, but doomed to stagnate. Switzerland is not enough for the company to ensure its profitability. This is why Delta wanted to start quickly a European development. Starting with France: ” We wanted to start our activity on the French market in March via a network of distributors that would have served as a relay (via a license system) .But this would have meant a significant reduction in our margins (3 to 5%), so we chose another direction, which took us seven months behind our development program , “said Michael Khoï, Delta’s vice president of marketing and operations.
The company has therefore finally opted for the deployment of an Extranet site, dubbed Delta Online, allowing it to directly manage the requests for offers and the resulting orders. Its operation: after registering for free on the site, the professional receives a password and an access code. He can then configure the vehicle as his client wishes (color, engine, options …). The system then searches for the vehicle equivalent to the model requested by the customer. Within 24 hours maximum, the car mechanic receives a quotation offer, indicating the best price found compared to the catalog price of the manufacturer in France, the country of origin and the estimated delivery time. The professional can directly calculate his margin on the site to define the price to propose to his client.
Operational since October, this site lists 1,000 registered in France and 150 daily connections. ” We have received 500 requests for tenders a day (by phone, fax or Internet) since our launch in France ,” says Khoï, ” and we have already sold nearly 300 vehicles to a hundred garages or dealers .” Delta has also achieved 70% of its turnover with distributors mainly controlling vehicles of competing brands.
With this offer, for the moment unique in Europe, Delta aims to hold 1% of market share in the different countries on which it will be established. After France, where it hopes to sell 5,000 vehicles in 2006, the company will launch its offer on the German market with a target of 3,000 sales in the first year. At the beginning of 2007, Delta will continue its development in Spain, Italy and England.

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